Skin in the game, literally
He put his face under every formula.
Not a face rented for a campaign. A co-founder who spent nine months testing and co-building the products. He wanted to create top-of-the-line products, simple to use, made for young Indian skin, at a price anyone can afford, student or salaried. Today it lives on his shelf and in his kit, on every shoot and every trip. He doesn't go anywhere without it.