UN
{Dullness & Tan}
HYPE

VD Signature Routine

Brightening
The Routine · 3 products
₹1299
₹1497
De-Tan Face Wash · Tone Reset Moisturiser · Tan Control Sunscreen · plus VD Signature merch
Save 13% off
Begin the routine with VD by 21st Sept.
SPF 50 PA++++ · in-vivo & in-vitro tested
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Co-built by VD
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Brightening Efficacy certified
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Dermatologically tested
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No white cast · No bleach · Lightweight
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The routine

Three simple steps that work.

Cleanse. Hydrate. Protect. Each step has a purpose. Together, they lift tan, fade dark spots and restore glow.
De-Tan Face Wash
STEP 01 · CLEANSE

De-Tan Face Wash

100 ml · Lifts tan, doesn't strip
Tone Reset Moisturiser
STEP 02 · HYDRATE

Tone Reset Moisturiser

50 g · Fades spots, removes dullness
Tan Control Sunscreen
STEP 03 · PROTECT

Tan Control Sunscreen

50 g · Blocks UV, keeps glow
Your real day

Made for your real day.

Tan doesn't arrive in one bad afternoon. It builds. Commute sun, pollution, screens, year after year, until skin dulls, spots settle and tone goes uneven. Indian sun, heat and city air are relentless on tan-prone skin. This routine lifts the tan and evens tone. Gently, day after day.
HEAT & HUMIDITY
HEAT & HUMIDITY
SWEAT & SEBUM
SWEAT & SEBUM
DUST & POLLUTION
DUST & POLLUTION
SUN & UV EXPOSURE
SUN & UV EXPOSURE
SCREENS & BLUE-LIGHT
SCREENS & BLUE-LIGHT
LATE NIGHTS & STRESS
LATE NIGHTS & STRESS
Commute
Peak sun
Pollution
Screen
On the commute
No white cast
Bike, traffic, sun and heat by 9 a.m. Sunscreen blocks the tan, no white cast.
Who is it for
{DULLNESS AND UNEVEN SKIN TONE}
{TAN THAT BUILDS UP}
{DARK SPOTS & POST-ACNE MARKS}
{PIGMENTATION FROM SUN AND POLLUTION}
{SKIN THAT LOOKS TIRED BY EVENING}
Tested, not just claimed

We tested it beyond the marketing claims.

Every result below is certified or clinically tested by an independent third-party lab.
The Brightening routine — De-Tan Face Wash, Tone Reset Moisturiser, Tan Control Sunscreen
★ Gold-standard SPF proof
Broad-spectrum SPF 50 PA++++
In-vivo (Human SPF Test) + In-vitro (Lab SPF Test)
Third-party tested
★ Efficacy proven
Brightening Efficacy Certified
Visibly brighter, more even tone
Clinically tested
Dark-spot reduction certified
Fades dark spots & marks
Third-party tested
Dermatologically tested
Safe on skin
Third-party tested
★ Gold-standard SPF proof
Broad-spectrum SPF 50 PA++++
In-vivo (Human SPF Test) + In-vitro (Lab SPF Test)
Third-party tested
★ Efficacy proven
Brightening Efficacy Certified
Visibly brighter, more even tone
Clinically tested
Dark-spot reduction certified
Fades dark spots & marks
Third-party tested
Dermatologically tested
Safe on skin
Third-party tested
★ Gold-standard SPF proof
Broad-spectrum SPF 50 PA++++
In-vivo (Human SPF Test) + In-vitro (Lab SPF Test)
Third-party tested
★ Efficacy proven
Brightening Efficacy Certified
Visibly brighter, more even tone
Clinically tested
Dark-spot reduction certified
Fades dark spots & marks
Third-party tested
Dermatologically tested
Safe on skin
Third-party tested
What's not in it
No hydroquinone
No mercury
No steroids
No bleach
No parabens
No avobenzone
No oxybenzone
No zinc oxide
No hydroquinone
No mercury
No steroids
No bleach
No parabens
No avobenzone
No oxybenzone
No zinc oxide
No hydroquinone
No mercury
No steroids
No bleach
No parabens
No avobenzone
No oxybenzone
No zinc oxide
Vijay Deverakonda with the Unhype routine
— Vijay Deverakonda, co-founder

The VD Signature Routine

"For the last nine months, I've quietly been building something in skincare, for all of us. It's called Unhype. I didn't want to launch anything that didn't meet my own standard. Products that work, fully backed by science, where I know exactly what's in them and why. Then I met a team that owns their R&D and manufacturing, and they didn't want me to just be the face, they wanted me to co-build it. I tried every single version on my own face. Nine months later, here we are. No BS. Only what works."
— Vijay Deverakonda, co-founder
Proof, before promise

What real users said.

White bottles, no brand, no marketing. Real people, in real Indian conditions, with real results.
A founding tester with the plain-white Brightening routine
"The sunscreen? THAT is my hero. Skin feels hydrated, and the texture and smell grew on me fast."
Ayushi, 23 · Marketing professional, Bengaluru
Founding 200 · #131
"everything just works and the sunscreen's really light, no white cast. skin looks a bit brighter too. can't wait for the full launch honestly."
Sandeep, 22 · Student, Pithapuram
Founding 200 · #121
"3 weeks in and my skin feels smooth, tone looks more even. Not the type to fill out reviews but this one actually did something."
Samad, 19 · Content creator &cricket player, Ranga Reddy
Founding 200 · #147
"The sunscreen's light with NO WHITE CAST, sits fine even under makeup. Wash is gentle and my skin's looking brighter, spots slowly fading."
Divya, 24 · Working professional, Pune
Founding 200 · #099
"I've tried plenty of things over the years. This one's light, no white cast, doesn't feel heavy in the heat. Simple, and it works. Already booked mine for launch."
Lila, 44 · Homemaker, Rajahmundry
Founding 200 · #119
"My skin feels hydrated but never oily, and it's looking brighter. Loved the sunscreen and the face wash."
Precious Paul, 31 · Business owner
Founding 200 · #129
"Really happy with the sunscreen's texture, and there's a good glow now. Comfortable on the skin. Visible improvement in 21 days."
Kalyani, 35 · Working professional, Hyderabad
Founding 200 · #174
"it's been 21 days and my skin feels fresh and glowing. the face wash was damn good. Helped me a lot."
Md Faisal, 20 · Working professional, Delhi
Founding 200 · #149
"my skin started brightening after the face wash. glowing properly now. Bright, smooth, shiny."
Srikanth, 24 · MBA student, Hyderabad
Founding 200 · #153
"after the face wash my skin looks so good and my tone's more even. honestly i just love the face wash."
Rupa, 31 · Working professional, Rajahmundry
Founding 200 · #128
"Skin's kind of shining and glowing. Smooth and hydrated. Moisturiser and sunscreen are my favourites."
Mohammed Sameer, 29 · Working professional, Hyderabad
Founding 200 · #182
"The sunscreen? THAT is my hero. Skin feels hydrated, and the texture and smell grew on me fast."
Ayushi, 23 · Marketing professional, Bengaluru
Founding 200 · #131
"everything just works and the sunscreen's really light, no white cast. skin looks a bit brighter too. can't wait for the full launch honestly."
Sandeep, 22 · Student, Pithapuram
Founding 200 · #121
Representative of Founding-200 feedback. Verified reviews published at launch.
05 / Questions

Straight answers.

  • An SPF number means little without proof behind it. The in-vitro test measures the UV filters in a lab; the in-vivo test measures the actual SPF on human skin. Testing both ways is the gold standard — it's how you know SPF 50 PA++++ is real-world protection, not just a calculated figure. Ours is validated both ways by an independent lab.
  • Because brightening without sun protection is a losing battle. Even short UV exposure switches pigment cells back on — so the tan and spots you fade return by day. Sunscreen isn't optional here; it's what makes the brightening last.
  • 1 · Face wash — cool water, massage 30–40 sec, rinse well, pat dry (don't rub). 2 · Moisturiser — one to two pumps on slightly damp skin, wait 30 sec. 3 · Sunscreen — two-finger rule across face and neck; reapply every 3–4 hours outdoors, or the tan comes straight back. PM is the same, minus the sunscreen. Patch-test on the jaw for 24 hours first. Used morning and night, the routine lasts about 30 days.
  • Patch test on the jaw for 24 hours first. No bleach, no hydroquinone, and no gritty scrub that tears skin — the dull surface layer is lifted by clay, not abrasion. The base is SLS-free and paraben-free, with no alcohol.
  • A short adjustment can be normal. When skin switches to actives like kojic acid and gentle exfoliation, congestion under the surface can clear faster — so a few small breakouts in the first week or so are normal. That's purging, and is expected; keep going and it settles. But patch-test first, and if anything genuinely stings, burns or stays red and irritated, that's a reaction, not purging — stop and give your skin a break.
  • Up front we name every active with its % — No BS. The complete INCI for all three products is on our Ingredients page.
  • Surface glow and brightness: typically within the first week or two, as the dull, dead-cell layer clears. Visible tan lifting: around 3–4 weeks. Dark spots and uneven tone: 8–12 weeks — pigment took time to build, so fading takes time too. Daily sunscreen is what protects the gains.
  • This is for dullness, tan and dark spots on normal-to-combination skin. If your main issue is active breakouts and oil, our Acne Safe routine fits better. Melasma or deep, hormonal pigmentation can need a dermatologist alongside — this supports skin, it won't replace medical care. And if you're on prescription actives, check with your doctor before layering.
Pre-book the VD Signature Brightening Routine. ₹1,299 (save ₹198).
Begin the routine with VD by21st Sept.
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